Oferta pracy od partneraMarketing Specialist (B2B Technology Marketing)
Industrial Microscopy & Precision Automation
Ślęza (Wrocław area), Poland
We are a small engineering company designing and manufacturing industrial microscopy systems and custom automation solutions for customers worldwide. We are looking for a proactive marketing professional who can help us increase brand awareness, generate leads, and strengthen our market position in high-tech industrial sectors.
Responsibilities
Develop and execute marketing strategies aligned with company objectives
Identify target audiences and effective channels to reach them
Support promotion of products through trade shows, distributors, digital marketing, industry portals, and search engines
Conduct market and competitor research, including analysis of industry trends and customer needs
Plan, create, and manage marketing campaigns on LinkedIn, newsletters, email marketing, and other relevant platforms
Monitor and analyze campaign performance, generating recommendations for improvement
Maintain and update company websites and marketing materials
Create technical and commercial marketing content in cooperation with the engineering team
Support preparation of presentations, product brochures, case studies, and trade show materials
Assist with lead generation and distributor development activities
Requirements
Experience in marketing, digital marketing, communications, or a related field
Excellent written communication skills
Analytical mindset and ability to evaluate campaign effectiveness using data
Familiarity with LinkedIn marketing, email marketing, and website content management
Ability to independently manage multiple projects and priorities
Very good English communication skills (written and spoken)
Nice to Have
Experience in B2B marketing
Experience marketing technical, industrial, engineering, or scientific products
Knowledge of SEO, Google Analytics, Google Search Console, or similar tools
Experience with graphic design tools (Canva, Adobe Creative Suite, Figma, etc.)
Experience organizing or supporting trade show participation
What We Offer
Flexible working hours
Full-time, part-time, or B2B cooperation
Significant autonomy and direct influence on company marketing strategy
Opportunity to work with advanced technology products sold internationally
Small-team environment where ideas can be implemented quickly
Possibility to develop broad skills across digital marketing, business development, and international sales support
